Below an extract of content provided by Katy Wilton Martins for her assignment on Entrepreneurship Theory and Practice following interviewing Jenny Currie from baby2mom.

baby2mom was the first South African online egg donor agency dedicated to providing a safe and reliable egg donation programme including professional support to both donors and recipients. 

Established in 2007, the agency has gained a global reputation and become a leading egg donor agency for South Africans and foreigners alike, having successfully completed more than 1000 egg donation programmes (at at Feburary 2016, facilitation of over 1,500 egg donor cycles).

Jenny Currie (owner and founder) has extensive knowledge and expertise in the subject and has established herself as a leader in the industry.  She is featured frequently in the media.  baby2mom focuses on connecting donors and recipients with reputable fertility clinics specialising in In Vitro Fertilisation (IVF) and egg donation, all contributing to an exceptional success rate. 

Keeping pace with technology and innovative thinking, baby2mom is the first egg donation agency globally to reach out to users through a mobile app, available both on the App Store and Google Play.