baby2mom was encouraged to enter the International Travel Awards for 2015.
baby2mom has been facilitating egg donation cycles in
South Africa since 2007. During 2014,
baby2mom proudly reached in excess of 1,000 egg donation cycles.
Jenny Currie, the founder and owner of bab2mom is
personally involved in every donation cycle, facilitated through continuously
modified mobile friendly website, www.baby2mom.co.za.
2014 saw several developments including the development of
a now widely accepted and recognized blog, enabling easy login through facebook and options to rate
posts.
Recipients come from all corners of the globe to receive
egg donation services in South Africa through the assistance of baby2mom Egg
Donation Agency.
As a reputable and professional egg donation agency, baby2mom
has signed adherence to the SASREG guidelines governing egg donation in South
Africa.
Baby2mom’s online presence is supported by over 36,000 facebook likes
Aims:
A continuous aim is to
render quality services, supported by ease of access and efficient
communication and feedback. This
prompted the developing of a mobile app, which went live in the last quarter of
2014.
An initiative was
introduced to launch the world’s first mobile application, really so that
baby2mom could set itself apart from competitors, in terms of easy access. It was also an opportunity to be able to
achieve the world’s first. This achievement
is magnified because bab2ymom is small and the owner, Jenny Currie, personally
involved in every aspect of the donation process.
A further motivation
around this is that potential recipients generally hear news in a doctor’s
office that an egg donor is required for their conception. This is difficult to hear and in today’s fast
paced technologically driven world, a solution was sought for persons to have
immediate answers at the tip of their fingers.
The mobile app is just that - immediate and free access to view egg
donor profiles in a user-friendly manner directly from their mobile
devices. This donor database viewing is
supported by extensive information around egg donation and of course immediate
contact details.
Strategy:
baby2mom differentiates
itself by the personal involvement whilst remaining abreast of technological
developments and ensuring user friendliness on both the website and mobile
technology. The viability of baby2mom is
maintained by the commitment to professionalism, continuous recruitment of new
egg donors and growing experience, making every egg donation that much more
efficient. Professional availability and
support is core to this offering right from the very first contact to the
culmination of the service. The
professional offering is extended to warm relationships that develop when
recipients send pictures of their babies conceived through this special
offering. Refer to more information in
this regard on the outcomes section below.
Innovation:
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The
mobile app, as the world’s first had no prior protocols or learning to
follow, so a process of several challenges was faced to ensure the app is
compliant with ethical guidelines, e.g. maintaining egg donor
confidentiality. Extensive thoughts
were also employed round the most effective presentation of donor profiles.
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Every
aspect of the mobile app was checked extensively and designed to be a user
friendly version of the website, enabling full access immediately on the
mobile device. A further offering is
the free calendar function on the app which enables users to enter specific
appointments or schedules.
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Implementation:
The
baby2mom app was approved on the Google Play store, immediately and after
an extensive approval process made live on the App Store, .
All recipients are
invited to download the free app when contacting baby2mom. The free download enables their immediate
access to the egg donor profiles and also a direct communication to baby2mom
admin so that a further follow-up can be made with persons interested, ensuring
they receive adequate and continuous support.
Feedback from Users:
The media was excited
to hear of this development and Good Morning Africa hosted a television interview, on the app’s
development and offerings.
A mobile friendly application form, (also accessible from the app)
has been developed for baby2mom egg donors, so the mobile app really targets
the recipients.
Outcome:
A formal control and
evaluation is really the approval of Apple as the App Store only approves apps
after a formal accreditation process happens through Apple.
The app is not a
replacement for either the website or personal contact, but rather intended to
provide this additional support in the egg donation world, enabling access at
your fingertips and maintaining the message of being technologically innovative
and available.
baby2mom has over 67
pages of positive testimonials received on the heart of baby2mom, these show tribute to the dedication of egg
donation services offered by baby2mom and that all initiatives and efforts are
really to further improve on this service.
Content provided by
Jenny Currie, owner and founder of baby2mom Egg Donation Agency, info@baby2mom.co.za or +27 84 465 8353.
Yesterday, a notocation was received that baby2mom is a finalist in the excellence in the customer service catergory.
